Project:Runway 36, “Welcome to the Afterall” Album packaging     Client: FS  Music     2006

 

The label was actually going to spring for a six panel digi pack on chipboard with white black and silver spot colors. That woulda been so awesome! However, it became apparent that all the lyrics, credits and other text wouldn’t fit on a six panel and still be legible. Adding a pocket and a booklet were not an option because the budget was stretched as it was.... Sigh... Alas, it is just a standard jewel case with a 8 page booklet. Still, it turned out pretty sweet. Runway 36 is a rock band from Rochester MN, I had never heard of them before this project. I went to the release party downtown and could not believe the throngs of kids there to see them. Apparently they are huge in the circles in Rochester.